The NBA and KIA

I found it a bit ironic that KIA is the official sponsor of the NBA. Doesn't Kia make the smallest cars around ? Doesn't the NBA employ unusually tall people ? Besides Spud Webb, there really isn't a lot players who could fit into a KIA with any comfort or at all. Its like Hummer sponsoring the Little People of America (or LPA to those of you who belong ). It just doesn't make sense.

Unless....